Google

UX Lead – Core Developer Platforms | 2021 – Present

Senior Product Designer – Waze Ads | 2019 – 2020

Core Developer Platforms (2021 – Present)

Summary

Lead UX strategy and execution for the Build, Test, Release (BTR) pillar within Core Developer Platforms. Own end-to-end design for complex, highly technical products—streamlining fragmented tools into cohesive, scalable experiences.

Key Impact

• Legacy developer workflows were fragmented and inefficient, with redundant tools and a highly complex onboarding process. Redesigned the CI/CD workflow and system map for Google developers, streamlining processes and improving usability.

• Led the end-to-end design of Test Fusion (developer testing & monitoring platform), increasing engineering productivity by 32%, reducing debugging time by 33%, and achieving a 81+ user satisfaction score. Received the Google Impact Award (2021).

  • Introduced personalized dashboard on developer roles for easier monitoring of code submissions (Local testing, Presubmit, CI)

  • Implemented a Grid view with failure-detection timeline UI, enabling quick scanning of 100 test histories for faster debugging

  • Partnered with teams to integrate tools/features into Fusion and unify UI across platforms.

• Led the design strategy and launch of Nexus (developer lifecycle management & debugging platform) in 2024.

  • Designed scalable architectural system to easily integrated other debugging tools

  • Introduced timeline views with aggregation log and traces for easily debugging 

• Designed AI-integrated troubleshooting & debugging experiences, enhancing issue resolution efficiency 

  
  

Leadership

• Defined execution strategies and impact metrics to align stakeholders.

• Collaborated with a third-party agency on branding, marketing strategy, and product launch videos.

• Led UX summits and workshops with 50+ attendees across six product areas.

• Promoted accessibility through A11y learning sessions and design culture initiatives.

• Provided mentorship to junior designers and guidance on UX best practices.

Waze Ads (2019 – 2020)

Key impact

• Designed a new onboarding experience (landing page to checkout), increasing success rate from 69% to 90% and boosting account conversions by 10%. Conducted user research and A/B testing on a tight budget and timeline.

• Created a  ‘real-time’ ad preview UI,  leading to a 15% increase in SMB-created locations.

  
  

Leadership

• Established a unified design experience for SMB advertisers, reducing friction and improving product adoption.

• Created the Waze Ad design system, ensuring consistency with Google Material Design.

GoCanvas
Head of UX – Product Team | 2016 – 2019

Key Impact

• Led the development of Canvas10, partnering with executives to unify vision and implement best UX practices, with a projected 30%+ lift in PQL

• Designed the architecture and UX flow for Canvas PC Client 2.0, improving customer satisfaction and earning the Canvas Achievement Award.

• Enhanced the first-time user experience in the Canvas mobile app with a step-by-step "build your own form" feature.

• Increased onboarding sign-ups by 21% and improved web sign-up rates by 8% through IA redesign.

• Increased user satisfaction through rebranding, customer feedback integration, and bug fix prioritization.

  
  

Leadership

• Led monthly product workshops with real customers and sales team, sharing design processes and introducing new features.

• Conducted on-site customer visits to gather real-time feedback and insights for product improvements.

GEICO

Senior UX/UI Designer – Digital Experience Team | 2016

Senior UX/UI Designer

• Designed UX flow and animations for IBM DiVA (Watson) voice interaction on the GEICO mobile app, enhancing usability and user engagement.

• Conducted user research and testing on transitioning from dropdown-based to icon-based quoting, optimizing quote starter engagement.

• Enhanced account activation flow with a hybrid login & recovery path, reducing friction for returning users and streamlining account access.

• Led UX efforts across GEICO’s digital platforms, ensuring alignment between business goals and user needs.

• Conducted A/B testing, data analysis, and user research to drive informed design decisions.

Education & Certifications

• UX Management Certification – Nielsen Norman Group (UXC#1019524)

• BFA in Graphic Design – Maryland Institute College of Art

• Kaywon School of Art & Design, South Korea

Awards

• Google Impact Award – Nexus Core, Developer Platforms (2025)

• Google Impact Award – Test Fusion, Core Developer Platforms (2021)

More Experience

For additional experience and details, visit LinkedIn.